As I am delving further into the way people are representing their brands via social media, I have noticed a growing number of organisations using the personal names and identities of their comms people. It breaks down that wall that we’ve all gotten so used to, where all communications come from ‘we’ rather than ‘me’.
I am really intrigued by this and interested to hear from anyone who is currently writing for a brand with their own personal identity. With peer-driven content on such a rapid rise, it does make sense to personalise the conversation to a degree.